DIREM BEAUTY – COOKIE POLICY

What are cookies?
Cookies are small text files placed on your device by websites you visit. They store and retrieve pieces of information about your visit — for example how you entered the site, how you navigated through it and which content was of interest. We use cookies to make the website work more efficiently and to help us understand how customers and potential customers use our site so we can improve its design, layout, content and functionality. Where there is a login or purchase process, cookies can also store registration information so you do not need to enter it again on subsequent visits.

What cookies do we use?
We use persistent and session cookies to: (a) analyse usage of our services; (b) customise the services to your preferences; and (c) control and measure advertising displayed by the services. We also use analytical cookies to recognise and count visitors and to see how visitors move around the site. These cookies collect information in an anonymous form and help us improve the website.

Common cookies we use include (but are not limited to):

  • _ga, _gat, _gid, _utma, _utmb, _utmc, _utmz — analytics cookies used to distinguish users and measure site usage. These do not identify you personally.
  • CookieConsent — records whether you have consented to the use of cookies on the site.
  • _hjIncludedInSample — a Hotjar analytical cookie that helps identify visitors during a session for heatmaps and behaviour analytics.
  • fbevents.js — enables measurement, optimisation and audience building for advertising campaigns on Facebook, helping us understand cross-device behaviour and which content users interact with. To manage Facebook ad preferences see https://www.facebook.com/ads/preferences.
  • remarketing — used to serve advertisements that may be relevant to you and for frequency capping and ad effectiveness measurement.
  • LinkedIn Insight Tag — enables in-depth campaign reporting and insights about website visitors.
  • _stripe_sid, _stripe_mid, _scfc, recent-views, _stripe_orig_props — cookies linked to our payment processor used for fraud prevention, analytics and service improvement. These support secure payment processing and marketing measurement.

Please note we only use cookies to enhance site functionality and user experience; we do not use them to identify you personally except where you have knowingly provided identifying information (for example by logging in).

How long do cookies last?
Some cookies last only for the duration of your web session and expire when you close your browser (session cookies). Others are persistent cookies that remember you when you return to the site and last longer. Although cookies identify a user’s device, they cannot be used by a third party to personally identify you without additional information.

How can I control cookies?
If you are uncomfortable with cookies you can disable them by changing your browser settings. Most browsers let you reject or block cookies or to notify you when a website attempts to set a cookie. You can also delete cookies already stored on your device. Be aware that blocking or deleting all cookies may prevent parts of the Direm website from functioning correctly and may make some products or services unavailable.

How often will we update this cookie statement?
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for operational, legal or regulatory reasons. Please re-visit this page regularly to stay informed about our use of cookies and related technologies.

Where can I get further information?
When you visit our website you are presented with cookie controls that allow you to manage your preferences. For general information about cookies and how to manage them via your browser, visit www.aboutcookies.org or www.allaboutcookies.org. If you have questions or want to exercise preferences specifically for Direm, contact us via the contact form on https://dirembeauty.co.uk or by phone on +44 7729286813, or write to: Direm Beauty, 42 Russell Road, N13 4RP, United Kingdom.

Last updated: 25 November 2025